People who've shaped hospitality.
Together, for over a decade.
Built on shared experience, real hotel corridors, and the kind of trust that only comes from working together through the best and hardest moments this industry has to offer.
How we came together
From London to Berlin
to Baden-Baden to Basel
always the same people.
Coherence Collection is not a company built with strangers. It's a team that found each other in hotel corridors over fifteen years of working together in some of the most beautiful properties in Europe.
Every person here has stood side by side through pressure, uncertainty, and the kind of situations that reveal who someone actually is. And every time, they showed up. That's who we built this with.
Sascha
With a background in hospitality and marketing, Sascha has spent over 15 years working across a range of leading luxury hotels, shaping commercial strategies and guest experiences at the highest level.
His work is defined by a clear focus: aligning brand, culture and commercial performance to create meaningful and lasting impact. Through Coherence Collection, he brings this experience into a more conscious and intentional approach—supporting hotels in unlocking their full potential.
His perspective is shaped by a deep appreciation for travel, food and the quiet observation of hotels—paired with a personal practice of mindfulness and reflection.
Founder & Commercial Director
Jan
With a background in visual storytelling and experience within the marketing teams of leading luxury hotels, Jan brings a unique perspective to hospitality combining creative vision with a strong understanding of brand and positioning.
He understands how to translate a hotel’s identity into visual and editorial content that resonates across platforms. His work focuses on creating clarity and consistency in how hotels present themselves ensuring that every image, film, and message reflects the essence of the brand.
His perspective is shaped by a passion for visual storytelling, travel and the observation of places and people.
Content & Social Strategy Lead
With a background in brand strategy, communication and creative direction, Anne brings a structured and intuitive approach to shaping meaningful brands.
Her work focuses on distilling complexity into clarity—aligning positioning, messaging and overall brand direction across touchpoints. Drawing on experience across independent projects and collaborations within hospitality, she creates frameworks that support both internal alignment and long-term brand development.
Her perspective is shaped by a deep interest in people, culture and the essence behind how brands are experienced.
Brand & Clarity LeadAnne
Words & Wellbeing LeadFranziska
With a background in copywriting, communication and brand development, Franziska focuses on creating clear and meaningful language across digital platforms and editorial formats.
Her work combines structured thinking with a strong sensitivity for tone—ensuring that messaging feels both authentic and aligned with the essence of a brand. Alongside her expertise in content and newsletters, she brings a holistic perspective on balance, wellbeing and the human side of experience.
Her perspective is shaped by a deep interest in personal development, meaningful communication and the connection between clarity and inner balance.
With over 15 years of experience at the intersection of brand, content and space, Ronald combines strategic thinking with a strong visual sensibility.
He leads projects from concept to execution, creating clear and precise design solutions across visual identity, editorial, digital and spatial applications. His work is defined by clarity, precision and a strong understanding of cultural and functional context.
His perspective is shaped by design, architecture and the observation of how people interact with spaces.
Art DirectorRonald
Words & NarrativePierce
With a background in writing and communication, Pierce focuses on shaping clear and meaningful narratives.
His work translates ideas, positioning and experience into language that is both precise and engaging—ensuring consistency across all forms of communication. He brings a strong sensitivity for tone and detail, creating texts that reflect the essence of a brand while remaining accessible and authentic.
His perspective is shaped by a passion for language, culture and the subtle nuances of how meaning is conveyed.
Join the collective
Built on people
who care about
meaningful work.
Coherence Collection is built on people who care — about hospitality, about craft, about doing work that actually means something. If that sounds like you, we'd love to hear from you.